Case studies
Celebrating Montreal’s Black cuisine—in the comfort of your home
DoorDash approached me to collaborate on a campaign celebrating #BlackFoodEnergy by highlighting Montreal’s incredible Black-owned restaurants and the wide range of cuisine available on their app.
They wanted me to share what #BlackFoodEnergy meant to me and encourage my community to discover the black owned businesses around them.
My solution was simple: order a delicious meal vegan meal from Tropikàl and create two beautiful photos, while enticing others to support black chefs in their community by ordering through DoorDash.
This post reached over 270,000 accounts on Instagram.