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My debut cookbook Savoring is now available for purchase!
Murielle Banackissa
Case Studies

Affordable Ingredients, Luxurious Recipes

In the course of 4 campaigns, I worked with Giant Tiger to create and shoot 4 recipes using ingredients purchased at their stores.

The goal of these campaigns was to raise awareness about the affordability of the produce and cooking ingredients available at Giant Tiger.

With each recipe created, a per serving cost was established to push this point forward and remind my audience that affordability does not require sacrificing price.

On average the campaigns reached over 5,000 people.

Discover this campaign

Make this recipe

  • Recipe Development
  • Food Photography
  • Prop Styling
  • Food Styling
  • Influencer Collaboration
  • Video Creation
Smokey vegan chickpea burger

“Murielle is a true professional and a pleasure to work with from start to finish. She always delivers quality content and goes above and beyond expectations with her creative eye for food photography.”

– Rachel, Giant Tiger Stores Limited