Affordable Ingredients, Luxurious Recipes
In the course of 4 campaigns, I worked with Giant Tiger to create and shoot 4 recipes using ingredients purchased at their stores.
The goal of these campaigns was to raise awareness about the affordability of the produce and cooking ingredients available at Giant Tiger.
With each recipe created, a per serving cost was established to push this point forward and remind my audience that affordability does not require sacrificing price.
On average the campaigns reached over 5,000 people.
- Recipe Development
- Food Photography
- Prop Styling
- Food Styling
- Influencer Collaboration
- Video Creation