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My debut cookbook Savoring is now available for purchase!
Murielle Banackissa
Case studies

American rice at its best

USA Rice needed to create awareness and educate Canadian consumers about the versatility, sustainability, affordability, origin, and nutritional benefits of U.S. rice.

This campaign was set to take place on Instagram and included the creation of a recipe, a carousel post, and Instagram stories.

I developed a vegan meatball recipe featuring shiitake mushrooms and aromatic U.S.-grown brown rice, to highlight everything this rice is: nutritious, versatile, delicious!

My post reached over 215,000 accounts on Instagram.

Discover this campaign

Make this recipe

Services
  • Recipe Development
  • Prop & Food Styling
  • Food Photography
  • Influencer Collaboration
Shiitake and Rice Meatballs with Sweet and Sour Sauce being poured on top

Photos created for USA Rice

USA Brown Rice
Shiitake and Rice Meatballs with Sweet and Sour Sauce Glazed being poured
Shiitake and Rice Meatballs with Sweet and Sour Sauce Glazed on Top
Shiitake and Rice Meatballs with Sweet and Sour Sauce Glazed on Top